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Bachelor of Science in Business Administration

Master of Business Administratione

The VIU Bachelor of Science in Business Administration (BSBA) program prepares students for leadership positions in the 21st century global marketplace. Future business leaders will be prepared to balance the goals of economic success with the constraints of greater social and environmental responsibility. Students are taught by distinguished interdisciplinary faculty who are experts in their fields. VIU students learn to integrate changing human and information resources with continually developing technology, while nurturing the entrepreneurial spirit that has always been a key characteristic of successful business management. The School of Business offers three concentrations for the Bachelor of Science in Business Administration. They are Finance, International Business and Marketing.

Explore Concentrations

The BSBA degree at VIU is earned by completing a total of 40 courses (120 credit hours). This program is generally completed within eight (8) semesters. Both on-campus and online BSBA programs are offered.

When students enter the BSBA program, they will complete the seven (7) mandatory courses (21 credit hours) essential to the future business administrator. Students will continue to take their General Education Core (GEC) courses with three (3) courses (9 credit hours) from the social sciences and two (2) courses (6 credit hours) from the laboratory sciences, for a total of 12 GEC courses (36 credit hours). Students will continue their education with eight (8) Foundational Core courses (24 credit hours) and 10 Professional Core courses (30 credit hours). Students are also required to take four (4) elective courses (12 credit hours). In their third and fourth years of study, students specialize and take six (6) concentration courses (18 credit hours) in finance, international business, or marketing.

Finance

Concentration Highlights

VIU's BSBA in Finance prepares students to examine the decision-making process and the role of markets in the allocation of both real and financial resources. Integrating the fields of finance and business economics, students explore both theoretical and applied concepts in the related fields of corporate finance, investments, speculative and financial markets, real estate, banking, industrial organization, and public policy. Balanced emphasis is placed on both primary theory and its application to business problems. Our professors are experts in the finance, business, and management fields, and they use their practical experience to help our students be successful beyond the classroom.

Concentration Courses

Students must complete all of the concentration courses listed below.  All concentration courses are CPT eligible.

Course Code Course Name Credit Hours
BUSS 314

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
This course on corporate money management deals with long- and short-term capital, financial resources, flow of funds analysis and its time value, credit policy formulation and operation, financial aspects of parent-subsidiary relationships, and financial functions in the multinational corporations.
3
BUSS 420

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
This course analyzes the financial services that investment banks provide to corporations and governments. Some of the topics included are raising capital through the issuance of equity and debt securities; initial public offerings and secondary issues; private placements; venture capital; privatizations; and mergers and acquisitions, including the related activities of divestitures, spin-offs, and workouts.
3
BUSS 430

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
The focus of this course is on the valuation of companies. Topics discussed include discounted cash flow techniques and valuations using alternative valuation techniques such as price multiples. Emphasis is on developing the required information for valuation from financial statements and other sources.
3
BUSS 444

Prerequisite: BUSS 303 Principles of Finance or ECON 101 Principles of Microeconomics Internship / CPT Qualified
This course focuses on the techniques and strategies of firms operating in the international environment. Topics covered include exchange rates, currency trading and risk, hedging techniques, international capital markets, and blocked fund alternatives.
3
ECON 207

Prerequisite: ECON 101 Principles of Microeconomics Internship / CPT Qualified
In addition to an in-depth coverage of the core concepts covered in ECON 101, this course incorporates a number of intermediate microeconomic topics, including the general equilibrium model, game theory, and decision making under risk and uncertainty. The course applies algebra and extensive graphical analysis in presenting its main topics. It also involves problem-solving to demonstrate real-world applications of the theoretical microeconomic concepts.
3
ECON 208

Prerequisite: ECON 102 Principles of Macroeconomics Internship / CPT Qualified
This course goes beyond the basic concepts presented in ECON 102 and provides an in-depth coverage of the core macroeconomic topics within an analytical framework. Furthermore, it introduces the students to a number of modern macroeconomic topics; including credit market imperfections, new Keynesian economics, the monetarist counterrevolution, and international macroeconomics. The course applies algebra and extensive graphical analysis and also involves problem-solving to demonstrate the real-world applications of its theoretical concepts.
3

Total Credits Required 18

Professional Associations
Chartered Financial Analyst

International Business

Concentration Highlights
VIU's BSBA in Finance prepares students to examine the decision-making process and the role of markets in the allocation of both real and financial resources. Integrating the fields of finance and business economics, students explore both theoretical and applied concepts in the related fields of corporate finance, investments, speculative and financial markets, real estate, banking, industrial organization, and public policy. Balanced emphasis is placed on both primary theory and its application to business problems. Our professors are experts in the finance, business, and management fields, and they use their practical experience to help our students be successful beyond the classroom.

Concentration Courses
Students must complete all of the concentration courses listed below.  All concentration courses are CPT eligible.

Course Code Course Name Credit Hours
BUSS 314

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
This course on corporate money management deals with long- and short-term capital, financial resources, flow of funds analysis and its time value, credit policy formulation and operation, financial aspects of parent-subsidiary relationships, and financial functions in the multinational corporations.
3
BUSS 420

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
This course analyzes the financial services that investment banks provide to corporations and governments. Some of the topics included are raising capital through the issuance of equity and debt securities; initial public offerings and secondary issues; private placements; venture capital; privatizations; and mergers and acquisitions, including the related activities of divestitures, spin-offs, and workouts.
3
BUSS 430

Prerequisite: BUSS 303 Principles of Finance Internship / CPT Qualified
The focus of this course is on the valuation of companies. Topics discussed include discounted cash flow techniques and valuations using alternative valuation techniques such as price multiples. Emphasis is on developing the required information for valuation from financial statements and other sources.
3
BUSS 444

Prerequisite: BUSS 303 Principles of Finance or ECON 101 Principles of Microeconomics Internship / CPT Qualified
This course focuses on the techniques and strategies of firms operating in the international environment. Topics covered include exchange rates, currency trading and risk, hedging techniques, international capital markets, and blocked fund alternatives.
3
ECON 207

Prerequisite: ECON 101 Principles of Microeconomics Internship / CPT Qualified
In addition to an in-depth coverage of the core concepts covered in ECON 101, this course incorporates a number of intermediate microeconomic topics, including the general equilibrium model, game theory, and decision making under risk and uncertainty. The course applies algebra and extensive graphical analysis in presenting its main topics. It also involves problem-solving to demonstrate real-world applications of the theoretical microeconomic concepts.
3
ECON 208

Prerequisite: ECON 102 Principles of Macroeconomics Internship / CPT Qualified
This course goes beyond the basic concepts presented in ECON 102 and provides an in-depth coverage of the core macroeconomic topics within an analytical framework. Furthermore, it introduces the students to a number of modern macroeconomic topics; including credit market imperfections, new Keynesian economics, the monetarist counterrevolution, and international macroeconomics. The course applies algebra and extensive graphical analysis and also involves problem-solving to demonstrate the real-world applications of its theoretical concepts.
3
Total Credits Required 18

Professional Associations
Chartered Financial Analyst

Marketing

Concentration Highlights

VIU's BSBA in Marketing provides students with an opportunity to study the subtleties of human behavior that impact marketing and consumer decisions. Creating a new product or service is no longer enough to cause a firm to succeed in the global marketplace. Marketing makes the critical connection between the firm which produces products or services and the consumer. Our professors are experts in the marketing, business, and management fields, and they use their practical knowledge to help our students thrive beyond the classroom.

Concentration Courses

Students must complete all of the concentration courses listed below.  All concentration courses are CPT eligible.

Course Code Course Name Credit Hours
BUSS 322

Prerequisite: STAT 200 Introduction to Statistics Internship / CPT Qualified
This course examines the theories and techniques of marketing research. In addition to discussing the design of marketing research studies, the tools used to carry out such studies will be covered as well as the use of marketing research results to make management decisions.
3
BUSS 421

Prerequisite: BUSS 302 Principles of Marketing Internship / CPT Qualified
This course examines the ways in which organizations promote their goods and services to potential customers. The costs and benefits of various promotional mixes and strategies are examined.
3
BUSS 422

Prerequisite: None Internship / CPT Qualified
This course deals with the personal selling function and its related managerial activities. It covers the development of the sales function, sales management planning, and sales force organization, recruiting, training, supervision, motivation, compensation, and evaluation.
3
BUSS 423

Prerequisite: BUSS 302 Principles of Marketing Internship / CPT Qualified
This course focuses on the specific challenges of marketing the services firm. The basic conceptual differences between selling a product and selling a service are the critical distinction in this course.
3
BUSS 424

Not-for-Profit Marketing Prerequisite: BUSS 302 Principles of Marketing Internship / CPT Qualified
This course focuses on the specific challenges of marketing the not-for-profit organization. Topics include marketing for donations, marketing to attract members and volunteers, and how the intangible nature of most not-for-profit activities distinguishes this type of marketing from other marketing activities.
3
BUSS 442

,em>Prerequisite: BUSS 302 Principles of Marketing Internship / CPT Qualified This course focuses on the marketing of goods and services in international and global markets. It examines the ways in which firms globalize and localize their offerings to balance the demands of scale economies with consumer needs.
3
Total Credits Required 18

Professional Associations

Degree Requirements

When students enter the BSBA program, they will complete the seven (21 credit hours) mandatory courses essential to the future business administrator. Students will continue to take their General Education Core (GEC) courses with three (9 credit hours) courses from the social sciences and two (6 credit hours) courses from the laboratory sciences, for a total of twelve (36 credit hours) GEC courses. Students will continue their education with eight (24 credit hours) Foundational Core courses and ten (30 credit hours) Professional Core courses. Students are also required to take four (12 credit hours) elective courses. In their third and fourth years of study, students specialize and take six (18 credit hours) concentration courses in Finance, International Business, or Marketing.

Communications (3 Courses) 9 Credit Hours

Students must take the following three courses to fulfill the Communications requirement of the General Education courses.
Course Code Course Title Credit Hours
COMM110

Prerequisite: None
This course provides the skills needed to prepare and deliver informative and persuasive speeches. Students will focus on adapting communication styles and content to diverse speakers and audiences. This course emphasizes how to compose meaningful and coherent messages; conduct research; and develop effective presentation skills. Students will be required to deliver several oral presentations in front of the class during the semester.
3
ENGL113

Prerequisite: None
This course is designed expose students to the conventions of academic writing and critical thinking so that they may successfully produce prose that is clear and direct with appropriate structure and support. Students are introduced to the basic rhetorical modes of narration, classification, exposition, argumentation, description, comparison and contrast, cause and effect, definition, and process in the context of English rhetorical structure. This course provides students with the opportunity to experience writing as a process that requires refinement and experience. Students will learn to write for specific audiences and to understand how to approach writing for different disciplines.
3
ENGL120

Prerequisite: None
Academic Writing focuses on reviewing the fundamentals of standard written English for academic purposes. Students will practice writing common forms of academic documents and demonstrate the ability to successfully use APA formatting. This interactive class provides students with an opportunity to improve their academic writing skills necessary for success in college and beyond.
3

Arts & Humanities (2 Courses) 6 Credit Hours

Students must take two of the following courses to fulfill the Arts & Humanities requirement of the General Education courses.
Course Code Course Title Credit Hours
HUMN101

Prerequisite: None
This course is designed to provide a conceptual understanding and overview of the major disciplines of the humanities including music, theatre, cinema, visual arts, philosophy, and literature. This course will help students hone their critical thinking, interpretation, and discussion skills.
3
LING105

Prerequisite: None
This introductory course emphasizes the importance of language in its relation to the human experience. Topics in the course include the nature of language, how languages are learned and used to communicate, how culture influences communication, and the role of language in conflict resolution. The course is designed to be useful for a variety of eventual professions and social situations as well as to help students to develop sensitivity to differing cultures and worldviews in an evaluative and reflective manner. Students will begin to evaluate their own actions and language use in a way that aids in understanding the diversity of language and thought found in a globalized society.
3
PHIL101

Prerequisite: None
This course introduces the study of philosophy through the history of philosophical thought and texts. It also introduces a broad spectrum of philosophical problems and perspectives with an emphasis on the systematic questioning of basic assumptions about knowledge, meaning, reality, and values.
3
RLGN110

Prerequisite: None
This purpose of this course is to introduce students to the diversity in religions of the world and to provide an overview of select religious traditions from around the globe. Students will learn to compare and contrast the various religions to be covered including some of the following: Christianity, Judaism, Islam, Hinduism, Buddhism, Confucianism, Taoism, and new religious traditions. Students will be able to make cross-cultural connections through an understanding of historical facts, religious institutions, and an understanding of the basic tenets and texts surrounding the religious traditions covered in the course. The course will help students develop an understanding of the influence of religion on culture, social and political systems, and personal action.
3

Social Sciences & Cross Cultural Studies (2 Courses) 6 Credit Hours

Students must take two of the following courses to fulfill the Social Sciences & Cross Cultural Studies requirement of the General Education courses
Course Code Course Title Credit Hours
GEOL101

Prerequisite: None
This course provides a survey of physical, cultural, and economic aspects of world regions. It serves as an introduction to how constituent parts of the world differ from one another in their associated resources, cultures, and economics. Attention is given to the interrelationships, interdependencies, and associations that bind together the diverse communities of the world.
3
GOVT120

Prerequisite: None
This course compares political processes and governing structures in European nations, the former Soviet Union, China, and the United States.
3
GOVT130

Prerequisite: None
This is an introductory course in the study of international relations. Students will examine important historical and contemporary themes in international relations and discuss the main set of theories in the discipline: realism, idealism, and constructivism. Critical themes and developments to be discussed in the course include global and regional conflict and war, cooperation, international law, terrorism, proliferation of weapons of mass destruction, ethnic conflict and peacekeeping, globalization and international trade and finance, and international organizations and regionalism.
 
3
GOVT140

Prerequisite: None
The class is designed to provide students with a core understanding of American politics and society and inspire their interest and possibly involvement in the American political system. It is comprised of three main modules. The first part of the course explores the historic, cultural and religious origins of the American state and focuses on the issues of American exceptionalism, national identity, religious roots and early political development. The second module centers on the key principles, institutions, and decision-making processes of the American political system, and evaluates the basis strengths and weaknesses of American modern governance. Finally, module three, examines some of the most current and prominent dilemmas in modern American life, including the politics of race, social security, health care and gender issues.
3
HIST101

Prerequisite: None
World History is the only course offering students an overview of the entire history of humankind. The major emphasis is on the study of significant people, events, and issues from the earliest times to the present. Traditional historical points of reference in world history are identified as students analyze important events and issues in western civilization as well as in civilizations in other parts of the world.
3
PSYC101

Prerequisite: None
This course examines human and animal behavior, relating experimental studies to practical problems. It includes topics such as learning, memory, motivation, stress, emotion, intelligence, development, personality, therapy, psychopathology, and social psychology.
3
SOCI101

Prerequisite: None
This course examines patterns in political institutions, public policy, and conflict within and between communities and interest groups.
3

Mathematical Sciences (1 Course) 3 Credit Hours

Students must take one of the following courses to fulfill the Mathematical Sciences requirement of the General Education courses.
Course Code Course Title Credit Hours
MATH160

Prerequisite: None This course is intended to prepare students for the study of calculus. It includes a review of algebra; arithmetic operations, fractions, factoring, the quadratic formula, radicals, and exponents. This course also serves as an introduction to linear, polynomial, trigonometric, rational, and logarithmic functions. Graphs of functions are also covered throughout the course.
3
MATH165

Prerequisite: None
This course covers functions, limits, the derivative, maximum and minimum problems, the integral, and transcendental functions.
3

Natural Sciences (2 Courses) 6 Credit Hours

Students must take two of the following courses to fulfill the Natural Sciences requirement of the General Education courses.
Course Code Course Title Credit Hours
BIOL101

Prerequisite: None
This course is an introduction to the fundamentals of biology. It includes cell structure, chemistry and function, adaptation, and ecology.
3
CHEM105

Prerequisite: None
This course introduces the fundamentals of chemistry including atomic and molecular structure, thermo-chemical changes, and conservation of energy.
3
GEOL101

Prerequisite: None
This course provides an introduction to the dynamics of the earth –volcanoes, earthquakes, plate tectonics, rivers and streams, groundwater, glaciers, waves, wind, and landslides –with an emphasis on the environment applications of these processes. This course also covers tools of the geologist, for example maps and aerial photographs.
3
PHYS110

Prerequisite: None
This course covers the principles of mechanics, heat, electricity, magnetism, optics, and atomic and nuclear physics.
3

Languages (2 Courses) 6 Credit Hours

Students must take two of the following courses to fulfill the Languages requirement of the General Education courses.

Core Courses (8 Courses) 24 Credit Hours

Core Courses provide students with the skills and knowledge that all managers need to succeed. Each candidate must complete the following Core Courses.

Professional Core Courses (10 Courses) 30 Credit Hours

Professional Core Courses further enhance the skills that employers desire in their future managers. Each of the following Professional Core Courses will be completed.

Concentration Courses (6 Courses) 18 Credit Hours

Students must specialize in one of the concentrations listed below. Students complete all of the Concentration Courses. All concentration courses are CPT eligible. Please click on the Explore Concentrations tab to learn more about the specific concentration requirements.
Concentration Options
Finance International Business Marketing

Electives (4 Courses) 12 Credit Hours

Students must take four electives. These electives can be chosen from any of the courses listed below or students may take any concentration course for which they have met the prerequisites.

Degree at Glance

Degree at a Glance
Number of Credits 120
Cost per Credit $422.00
Total Tuition $50,640.00
*Estimated tuition does not include housing, additional fees or supplies, scholarships or transfer credit.

Sample Schedule

For students who do not have transfer credit it is strongly suggested that they complete two summer semesters to stay on track for completion within four years.

Course Code Course Name Credits
First Semester
ENGL120    
MATH160    
COMP127    
BUSS210    
Second Semester
COMM110    
HUMN101    
STAT200    
COMP124    
Third Semester
ENGL113    
BIOL101    
ACCT201    
BUSS301    
Fourth Semester
HIST101    
RLGN110    
BUSS302    
CAR100    
Fifth Semester (Suggested Summer Semester)
GEOL101    
FREN100    
ACCT202    
ECON102    
Sixth Semester
PSYC101    
FREN105    
ACCT305    
ECON101    
Seventh Semester
BUSS303    
BUSS307    
BUSS312    
Concentration    
Eighth Semester (Suggested Summer Semester)
BUSS406    
BUSS407    
Concentration    
Concentration    
Ninth Semester
Concentration    
Concentration    
Concentration    
Elective    
Tenth Semester
BUSS480    
Elective    
Elective    
Elective    

* The School of Business at Virginia International University is an Educational Member of the International Assembly for Collegiate Business Education (IACBE), and has affirmed its commitment to excellence in business education.