Mark Robinson, PhD
Dr. Mark Robinson serves as a Professor in the School of Business at Virginia International University. He most recently served as the Global Marketing and Communications Director for the Energy & Resources practice at Deloitte Touche Tohmatsu Limited, one of the Big 4 auditing and accounting firms. During his 8-year tenure at Deloitte, Dr. Robinson led many successful and high-profile global marketing campaigns using social media, conference sponsorships, and executive-level appearances, which not only increased revenue but increased brand awareness as well. Dr. Robinson also served for 10 years as a Marketing and Communications Manager at Exxon Mobil Corporation. Dr. Robinson received his MBA from Marymount University in Arlington, VA with a focus on Marketing, and a PhD in International Business Management with a focus in International Marketing from the International School of Management. His dissertation, “Developing a Nation Brand Strategy for Saudi Arabia” was well received by faculty and students alike. In July 2014, Dr. Robinson’s first book, Marketing Big Oil: Brand Lessons from the World’s Largest Companies, we published by Palgrave Macmillan.